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The first (highly inadequate) iteration of this article’s title was going to be, “5 Quick Tips for Making Your Website More Effective”… and then I woke up. Thank goodness. Because what does that even mean?! Well, website conversion, put very … Continue reading
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Web site designers “can” be expensive, yes… but you have more control over costs than you think. Seriously. Are YOU paying your web site designers too much? The #1 reason the vast majority of small business owners are paying more than … Continue reading
“Content marketing.” An annoying little term, but one I’m finally getting used to. As one who’s seen the latest and greatest marketing strategies come full circle so many times with new names that us old-timers on that marketing wagon get … Continue reading
Almost instantly after I happily, eagerly, and enthusiastically made the decision to kick my design/marketing company’s Facebook Fan Page to the curb… Facebook tossed us another loop. Basically, they’re mimicking Google Plus’s attempts to make their social site mandatory for business … Continue reading
As you may know, Google has a spin-off of its main search engine, which returns only image results: Google Images. Many times, bloggers, website owners, teachers, students, cats, dung beetles, and poodles search Google Images, using the found images in their respective works … Continue reading
Got a website for your business… and ready to start driving traffic right away? One of the first things you should do after bringing your business online is take advantage of local SEO: list your company in as many searchable … Continue reading
There are certain things small business marketers (especially those new to the Web) regularly do on Twitter that jeopardize social media results. In particular here, I’m talking erroneous assumptions that wrongfully color how we perceive would-be clients, colleagues, and partners… … Continue reading
The new Twitter header photo has arrived, ladies and gents, and it is an awesome branding and potential website traffic generation opportunity for your small business. (<–tweet this) The most important thing to note about the Twitter header photo is that there … Continue reading
Ready to boost your local business’s online visibility through search? Awesome. First then, you’ll need to narrow down the search terms you plan to use across your Web marketing campaigns. By “search terms,” I mean the keywords clients type into … Continue reading
If Michael Clarke Duncan could pass away at just 54-years old, what in the world is in store for the rest of us…? If you haven’t yet heard, Academy Award Nominated actor Michael Clarke Duncan died in the hospital this … Continue reading
Is your website giving customers what they expect…? The components of your marketing campaign — website, advertising, social media presence, message — all must be cohesive, or conversion rate suffers. This is especially true for small businesses, and even more so … Continue reading