It’s been said over and again that designing websites in Flash is a bad idea, traffic wise. The SEO-related reasons for this have been discussed to death for the past several years, (as in that your site is useless to search engines when it’s Flash-based).
Yeah, yeah — we know. So that one-liner is all we have to say about that.
But another significant reason it can pay to keep Flash out of your website that you may not yet have considered is…
It Would Prevent You from Taking Advantage of the Pinterest Traffic Craze.
Though many Web business owners may not be entirely sure just yet of how they can parlay Pinterest as part of a website traffic strategy, they do know this new social media up-and-comer is turning out to be Kind of a Big Deal in terms of the potential.
We do know that Pinterest is based around the concept of allowing users to “pin” or “earmark” interesting photos for sharing to their own following. It’s therefore obvious that this sort of image sharing would NOT be possible, then, if your website’s images are presented in Flash.
Here is one truly heartbreaking story from a site owner whose website had been created almost entirely (70%+) in flash:
My website, […], was created in 2009. I’m not a technologically advanced person, and at that time, I thought having my site done in flash would make my site look pretty. And for that time, it did. I would receive a few leads from my website every week.
However, since then, Google has changed its algorithm, flash has become outdated, and I’ve stopped receiving any leads directly from my website. My site doesn’t appear in the first few search results, much less the first couple pages.
“You Told me this wasn’t about SEO. What’s this have to do with traffic potential… from Pinterest?“
Flash is a sort of streaming animation. Just as it’s impossible to share “only one egg” or “just some flour” once those ingredients are made into a pancake, it’s equally as impossible to save, share, or earmark images used in a Flash animation without sharing the entire animation. (Read: Not pinnable on Pinterest.)
And while Pinterest is nowhere near the be-all and end-all of online traffic generation, why sabatoge one means that could turn out to be really lucrative for your business… simply because you stubbornly refuse to give Flash its walking papers?
Implementing Pinterest in your website traffic strategy, when suitable for your business/personality type, is a great idea. (See Social Media Examiner below for over two dozen great ways to do just that.)
So Should a solid Pinterest Business Marketing strategy be incorporated into your promotional arsenal?
Yes — if it’s feasible for your business and personality type.
With the latest Google updates, website owners who used an “all eggs, one basket” approach to website traffic are now literally clamoring to stay afloat. You’ve read the reports. Where people were killing it (good thing) in traffic and income from Google before, they’re now desperately scrabbling at anything they can to bring traffic and sales back to sustainable levels.
Check out another alarming, and literally astounding admission from one disheartened business owner:
“I have a website that has thousands of products… and I’ve lost 85% of my google organic traffic.”
Wow. And I continue to hear similar desperation and sadness in the words of these and other Web business owners who either relied too heavily on Flash in their website design, (or on search engine traffic as their sole strategy — or both).
Consider what could’ve happened if YOU had been solely dependent upon the income and traffic from your website to pay your mortgage… and one Google algorithm change led to the foreclosure of your home?
While I wish it hadn’t, it’s inevitably happened to some. My heart goes out to them. So today, let us learn from those experiences and commit to diversifying our website traffic strategies to prevent such livelihood crippling occurences.
Implementing the ever-growing Pinterest social media site into your business’ marketing strategy, (again, when suitable for your business/personality type), can consequently be a great idea. See the amazing infographic from Internet Marketing Inc. below for Pinterest’s website growth rates, user demographics, and helpful tips on using Pinterest to help get the word out about your website.