Is your website giving customers what they expect…? The components of your marketing campaign — website, advertising, social media presence, message — all must be cohesive, […]
Your product or service could be compelling, your price amazing, and your sales letter “hypnotic” … but if your money-back guarantee looks shady, your would-be clients are out the door.
The wording, the structure, and the terms of your satisfaction guarantee are a direct reflection on you and your company.
What’s your guarantee saying about YOU? […]