Is your website giving customers what they expect…? The components of your marketing campaign — website, advertising, social media presence, message — all must be cohesive, or conversion rate suffers. This is especially true for small businesses, and even more so … Continue reading
Your product or service could be compelling, your price amazing, and your sales letter “hypnotic” … but if your money-back guarantee looks shady, your would-be clients are out the door. The wording, the structure, and the terms of your satisfaction … Continue reading
It truly is a shame. We see literally hundreds of ads each month that speak volumes about the advertiser… and tragically, about 85% of those aren’t saying much. Remember, your ad is a representation of you and your product. Be sure … Continue reading