Boost Conversion Rate Fast with More Cohesive Marketing

Is your website giving customers what they expect…?  The components of your marketing campaign — website, advertising, social media presence, message — all must be cohesive, […]

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Monday, September 3rd|

Is Your Money-Back Guarantee Driving Customers … Away?

Your product or service could be compelling, your price amazing, and your sales letter “hypnotic” … but if your money-back guarantee looks shady, your would-be clients are out the door.

The wording, the structure, and the terms of your satisfaction guarantee are a direct reflection on you and your company.

What’s your guarantee saying about YOU? […]

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Thursday, July 26th|

Does Your Ad Copy LOSE Customers for You? Take This Customer “Anti-Attraction” Litmus Test

It truly is a shame. We see literally hundreds of ads each month that speak volumes about the advertiser… and tragically, about 85% of those aren’t […]

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Saturday, June 30th|